Hank Garrett
Digital product designer
app_pause_1.jpg

NETFLIX CONNECT

Design portfolio of Hank Garrett. Also known as Charles H. Garrett. I hope it's not too confusing. I am a user experience designer with additional focus in experience design, product design, and strategy. The work shown here is a selection of the projects I have done both as a student and professionally. I am currently studying towards my Master of Design at the IIT Institute of Design in Chicago, where I will be graduating in May of 2015.

INTERACTION DESIGN // USER RESEARCH // STRATEGY

This project was completed during my summer internship in 2014 along with a team of other interns. Our challenge was to create a full digital campaign to help Netflix build their market share in 'Middle America.' A main challenge early on was to determine just what 'Middle America' even is, but by narrowing in on a target of Millennial 'connection cravers,' we were able to take a clear point of view and begin to understand this particular user group. My main contribution was to design the UX for our concept, a second-screen viewing app designed to reframe Netflix watching from a solo experience to a true, in-person social event.